Interactive Marketing Resources|The Future of Word of Mouth Marketing

Adding value should be your constant mantra when connecting with your audience. Make every blog post, every Facebook share, every tweet count. Before click that post button, ask yourself, “Does this really add value to my community? Is it something that will impact them for the better?”

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For years now email marketing has continued to be a great way to interact with customers and potential customers. New tools have made it extremely easy to allow people to opt into your email list and receive your newsletter, special tips, discounts on products, etc.

In preparation for the massive growth people expect from email lists, we typically use a non-existent reply email so we don’t swamp our already busy inbox with additional messages from our newsletter list. Generally, we’ll use something like noreply@mysite.com. If a subscriber does click “reply” they’ll simply get an automated reply that they’ve reached a non-working email address.

In the new world of interactive marketing, this is a big mistake. Read the rest of this entry »

• New Coke
• Crystal Pepsi
• McDonald’s Arch Deluxe

What do these three products have in common?

There just wasn’t a market for any of them. They simply didn’t fill a need.

Blogs, much like products, actually have to solve a problem or they end up being nothing more than another toddler shouting, “Me too, me too!” So, how do you ensure your blog fills a real need, stands out amidst the army of blogs on the internet, and reaches a targeted audience?

Here are three ways to make sure your blog solves a real problem your potential customers are having. Read the rest of this entry »

Currently Google Plus doesn’t have vanity urls like Facebook (ie. http://www.facebook.com/Augustine.Marketing). I suspect we’ll eventually be able to register for vanity urls in G+ too. Until that time, here’s a quick tip to make it easy for people to find you on G+.

There are lots of link shortening tools that make it easy for you to share a link on social media tools with a tight character count. Almost everyone with a third party Twitter tool knows about these link shortening tools. However, most don’t realize that some of those tools allow you to customize your shortened link, and, if they do, they aren’t using the feature. Still, this feature can make for a great vanity url substitute for G+ while we’re waiting for Google to come out with the real deal. Read the rest of this entry »

As social media use continues to grow, more and more businesses are coming to realize that it’s here to stay. The question that remains for businesses is not whether they’ll utilize this powerful new tool but when.

Still, who do you look for in a good social media manager? What qualities should they have? Here’s a short list of some of the most important ones. If you get these right, you’ll have a great social media manager handling your company’s online interactions.

Do They Have a Strategy?

Social media management is more than just posting on Facebook and tweeting on Twitter. Anybody can do that. What you need is someone with a plan. You want an honest to goodness strategist that will determine how your company can meet the online needs of your target customers in such a way as to endear them to your company. Read the rest of this entry »